R.O.I. (Return on Investment)
By Aaron Loeb
May Lee is a star venture capitalist on the verge of becoming the youngest partner at her firm—if she can land the kind of deal that defines a career. When she meets Willa McGovern, a brilliant young scientist with a bold, world-shifting vision, May sees the opportunity she’s been waiting for. As Willa’s company begins to gain momentum, the stakes grow financially, ethically, and personally. What starts as a promising investment becomes something far more complicated, as ambition, belief, and bottom-line thinking collide. Set in the high-pressure world of Silicon Valley, Aaron Loeb’s R.O.I. is a sharp, fast-moving play about innovation, power, and the price of trying to change the world.
“A highly entertaining, ethically knotty and disturbing new play about money, morality and medical research.” Financial Times
“It’s thrilling to see a play that engages in big, contemporary themes, and that really goes for it.” The Standard
Play Details
PERFORMANCE SCHEDULE
| Day of week | Matinee | Evening |
| Monday | - | - |
| Tuesday | - | - |
| Wednesday | 2:00 pm | 7:00 pm |
| Thursday | - | 7:00 pm |
| Friday | - | 8:00 pm |
| Saturday | 2:00 pm | 8:00 pm |
| Sunday | - | - |
Note: View the official calendar for full schedule including special performances.
ACCESSIBLE PERFORMANCES
For blind and visually impaired audience members, San Francisco Playhouse partners with Gravity Access Services to offer live audio description and haptic access tours for selected performances.
About the Playwright
Aaron Loeb’s work has been performed around the world, including the San Francisco Playhouse world premiere plays Ideation (Glickman New Play Award winner) and Abraham Lincoln’s Big, Gay Dance Party, both of which ran Off-Broadway. His Edgerton New Play Award-winning play The Trials of Sam Houston ran at Dallas Theater Center. His other works include First Person Shooter, Panopticon, The Proud, and Blastosphere! (with Geetha Reddy). He is the resident playwright of San Francisco Playhouse. His new play R.O.I. was commissioned by San Francisco Playhouse and has had the first of its rolling-world premieres at the Hampstead Theatre in London. The motion picture of Ideation is currently in development. Aaron is also a videogame executive, an award-winning game designer, and was briefly a venture capitalist. He lives in London, UK with his wife, Dr. Kathy Roberts, an international human rights attorney.
What are the showtimes?
The show is on stage four days a week; Wednesday through Saturday. Showtimes are as follows:
Wednesdays at 2:00 P.M. and 7:00 P.M.
Thursdays at 7:00 P.M.
Fridays at 8:00 P.M.
Saturdays at 2:00 P.M. and 8:00 P.M.
Showtimes may vary. Always consult the official show calendar or call 415.677.9596 for updated dates and times.
How much are tickets?
Tickets range from $45 to $95, although prices may fluctuate depending on date, showtime, and demand. Discounts are available to season subscribers.
When did R.O.I. premiere?
R.O.I. premiered at the Hampstead Theatre in London on March 6th,2026. This play will make its U.S. premiere at the Creativity Theater on August 6th, 2026.
What is the seating chart for this show?
The Creativity Theater seats 180 patrons in an intimate, close-up theatrical environment.

Where is the Creativity Theater?
The Creativity Theater is located at 221 4th Street, San Francisco CA 94103. The theater is located in Yerba Buena Gardens in SOMA, and is just a short walk from our historic 45o Post Street venue.
Is the Creativity Theater ADA accessible?
Yes, the Creativity Theater is ADA accessible.
Is there parking on site?
On-site parking is not available, but street parking is available and garages are plentiful in the neighborhood. We suggest reserving parking with SpotHero.
We recommend taking BART or Muni to the Creativity Theater. The venue is just an eight-minute walk from the Powell Street BART/Muni station.
If you are attending a performance at the Creativity Theater, please consult your ticket confirmation and the individual show page for any venue-specific arrival details.



